|Knowing the fair market value of Schafer & Sons pianos is useful to sellers, buyers and owners.
This information can help guide you in making important decisions.
Founded by Vernon Schafer in 1955, Schafer & Sons was a brand developed for his Colton, California
retail stores: The Colton Piano & Organ Co. In the beginning, Schafer & Sons pianos were built by the
Currier Piano Company of North Carolina. Shortly thereafter (100 pianos later), Vernon Schafer started
selling the brand successfully in joint ventures with New York’s Kohler & Campbell piano company, and the
Kimball Piano Co. of Chicago, and distribution was expanded throughout the USA. By about 1966 the large
Aeolian Corp. conglomerate of New York then manufactured Schafer & Sons pianos. After 1970, Schafer &
Sons pianos were also manufactured by companies like Lowrey, Story & Clark, Wurlitzer (prior to 1974),
Kimball; German firm: Schimmel (7 foot grand pianos); Korean firms: Samick and Young Chang (1974-
1989) and Daewoo, who made some pianos for them in 1990 and 1991. From 1990 to 2005 Young Chang
manufactured most Schafer & Sons pianos in South Korea and China, with Schafer & Sons still remaining a
family business run by Vernon Schafer and his sons Vernon Jr., Charles, James, Weston, Ruston and
Duston. From 2005 onward, most pianos were then assembled in China with parts from around the world.
Schafer & Sons pianos were discontinued shortly after Vernon Schafer passed away in 2014, and his sons
shut down their warehouse. The Colton Piano Gallery - a piano store located in San Jose, California -
continued the well-known Colton name (with no connection to the Schafer family), selling new and used
pianos made by several manufacturers, but Schafer & Sons pianos were no longer made or sold.
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